As a search marketer, you find yourself in a constant cycle of discovering new ways to get the most traffic and visibility for your ads across all the major search engines. And, while PPC is an extremely effective way of doing so, it’s not as simple as throwing an ad together and waiting for results. Read on for the best PPC blogs to follow and learn from.
The Best PPC Blogs
Ranking algorithms and marketing tactics are always changing, and there’s always an improved way for you to be doing something. While trial-and-error can get you pretty far, the faster (and more cost effective) way to strengthen your search marketing efforts is by keeping up-to-date on the industry and reading about what other people are having success with.
Looking for a place to find good information? Try one of these blogs.
#1 PPC Hero
PPC Hero is definitely sought after as one of the best blogs out there on the subject. Operated by Hanapin marketing, this blog is the go-to source for just about everything you could want to learn about SEM. In addition to great blog posts, PPC Hero also plays host to countless webinars where you can get information from the top search marketing authorities.
In addition, you can find lots of risky experiments, interesting case studies, helpful tips and tricks, and valuable insights into the various strategies you can utilize as a search marketer. The materials are relevant to everyone, regardless of your expertise. And, their adventurous testing can help you avoid pitfalls with your own marketing money.
#2 Bing Ads Blog
You can’t keep pushing Bing aside as a non-worthy competitor. In fact, SEO Chat has announced that Bing now claims 21% share of the search engine market. In other words, it’s about time you came around to Bing if you haven’t already. Oftentimes, you can’t argue with the CPA and efficiency of a Bing campaign.
So, getting familiar with Bing will prove worthwhile. The Bing Ads Blog is a good place to go to start learning about what you can do to increase visibility and get better results with your Bing ads.
#3 AdWords Blog
The official AdWords blog gives you must-read info straight from the horse’s mouth. Google may not be the only frequently used search engine, but it is among the best out there, and that’s why you should keep a close eye on the information being published on the AdWords blog.
Learn about new features and product news, but don’t expect to walk away with any in-depth information about running your individual campaigns. This is more of a top-level information site rather than one dedicated to the technical learning aspects. With that said, there are lots of blogs on this list that will teach you the latter and the AdWords blog still deserves a check-in every once in a while.
#4 Wordstream
Learn about PPC management and campaign strategies based on real-world data. The Wordstream blog covers a variety of different topics, including mobile advertising, content marketing, sales, search marketing, and affiliate marketing.
Larry Kim, the sole author, is an absolute master when it comes to sharing content in an easy-to-digest way. From info graphics and white papers to guests posts and more. The posts you’ll find here are absolutely invaluable to your search marketing ventures. It also excels when it comes to giving advice specific to different industries, helping you target everything from hospitals to universities.
#5 iSpionage
Looking for unique insights? What about priceless strategies? iSpionage gives you all of that and more so that you can make the most of your PPC campaigns. Topics range from beginner-level guides to advanced digital marketing tactics that utilize dynamic number insertion. You’ll also get a balanced and fresh take on lots of common topics, making it a very useful blog to check out.
#6 Search Engine Watch, Land, and Journal
Search Engine Watch, Search Engine Land, and Search Engine Journal are three websites that you absolutely have to give the chance. They are ideal for filling up that free time you have on your commute or throughout your day, and they offer a healthy dose of information about SEM and PPC along with SEO and general news that relates to the digital space.
These three sites also rely heavily on guest blog posts, but don’t worry, they are of extremely high quality. This also means you get to enjoy a full scope of varying opinions on all sorts of subjects. Guest posters include Frederick Vallaeys (ex. AdWords guy), Larry Kim from Wordstream fame, and Ginny Marvin.
#7 CPC Strategy
The CPC Strategy blog is all about online retail optimization, touching on the Amazon Sales Acceleration Program, Google Shopping Management, and Paid Search Management. Here, you’ll discover an actionable game plan that you can use to help grow your brand, increase your revenue, and enjoy increased visibility.
Put Your Knowledge To Work! The best thing about learning something new is implementing it into your strategy so that you can see real results. Don’t just consume the knowledge offered by these blogs, put it into action. Follow the best PPC blogs to continue learning and stay current with the latest in the PPC world.